Encourage - Fun Theory (musical staircase - 66% more use)
Motivation (speed camera lottery - drive legal = win money - 22% speed reduction)
Observation (loss table - restrictive - no space to make a mess)
Trigger (Sound Corridor - 70% closed door within 1min - 85% connected noise with door being open)
(physical file movement - to delete, transfer etc)
(pain station - hurts user when losing)
Motivation
Pleasure / Pain
Hope / Fear
Acceptance / Rejection
Ability
Triggers
motivation vs. ability = trigger success
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